Feniscowles Fitness
Feniscowles Fitness - The Membership Drive
1. The brief...
The brief was to bring more people to the gym and create a community of like minded people.The gym needed to boost its new members and keep them!
2. The idea...
To do this we created a taster session, which is a no pressure short session to show the type of classes that are available at the gym. Everyone that signed up also had the opportunity to be added to the mailing list for the future and also attend a taster session at specific times.
3. The process...
I created a survey using Jotform with general gym questions designed to collect more information on how people view fitness, what motivates them and what they want to achieve. Alongside this campaign I created a leaflet with a QR code linked to the survey, a welcome, still interested and confirmation emails. There was also a leaflet that I created to be posted on social media alongside the link to the survey.
The form also links to a spreadsheet that will automatically collect the answers and store them in one place to help us further market the gym and services.
The form: https://www.jotform.com/form/260774496934068
4. The result...
This campaign resulted in six new members in the gym which generated an additional £300 in monthly revenue.
The marketing list has now increased from 0 to 50 local prospects interested in using the gym membership.
The emails achieved a 50-70% click through rate which exceeded our targets.
In addition we also increased our social media engagement!
5. The tools...
Adobe Photoshop
Google Sheets
Jotform
Brevo
Monday.com