Feniscowles Fitness
Feniscowles Fitness - Taster Session Marketing Campaign
1. The brief...
The brief was to bring more people to the gym and create a community of like minded people.
2. The idea...
To do this we created a taster session, which is a no pressure short session to show the type of classes that are available at the gym. We worked together to create the idea and also to create a mailing list.
3. The process...
I designed a form with general gym questions designed to collect more information on how people view fitness, what motivates them and what they want to achieve. We also decided to add an option to subscribe to further emails, meaning we could create a mailing list. I also designed a social media post to go with the form to catch potential customers attention.
4. The result...
The end result is a social media post, that links to a form to collect information to help understand potential customers goals, aspirations and motivation. This form also links to a spreadsheet that will automatically collect the answers and store them in one place to help us further market the gym and services.
The form: https://www.jotform.com/form/260774496934068
5. The tools...
Adobe Photoshop
Google Sheets
Jotform