Feniscowles Fitness
Feniscowles Fitness - Just Pressed It, Not Passed It!
Over 60's Weightlifting Classes
1. The brief...
The brief was to create a safe space for over 60's to get their strength back or keep up with their fitness goals.
2. The idea...
I have been reading about the benefits of weightlifting in the older generation and mentioned to Michael that he doesn't have any clients of this age and it is a missed opportunity. My idea came from watching The Honest Channel's Rebuilding Mum and Dad, where she helps her elderly parents to rebuild their strength.
3. The process...
I created a leaflet to be used as paper form and online for social media. I feel that using the printed form is better for the target market as they may not have social media. I included a few benefits to weightlifting but there are so many more.
4. The result...
We haven't launched this campaign yet but we are expecting great things!
5. The tools...
Adobe Photoshop