Feniscowles Fitness
Feniscowles Fitness - Self Defense
1. The brief...
The brief was to create a safe space for Women to come and learn and practice self defense techniques that can help them in an unwanted situation.
2. The idea...
The idea stemmed from news in our locality about women being attacked and also feeling extremely unsafe walking alone. I asked Michael if doing a self defense workshop was something that he had ever thought about doing, he had but wasn't sure how to start.
3. The process...
So I created a leaflet for it and we decided to post it on the members group at first to see if we could get any interest from anyone, and we did. There was quite a few that decided they wanted to give it a try.
Whilst at a normal class, I got talking to another member, Sarah about it and she used to be a boxing coach so we came up with the idea of using both Michael and Sarah to lead the class, which gathered even more interest.
4. The result...
This campaign resulted in six people attending the first workshop, which was an additional £240 in monthly income (as a one off). However, as it was so popular and got people talking about it, we have decided to try and run this workshop once a month.
An unexpected bonus was that it got people to open up about issues they had faced in the past and everyone mentioned that they definitely feel more prepared if they are in an unfortunate situation.
5. The tools...
Adobe Photoshop